Google adwords-fundamentals : Google Search Fundamentals Exam Practice Test

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Exam Code: adwords-fundamentals

Exam Name: Google Search Fundamentals Exam Practice Test

Updated: Aug 03, 2026

Q & A: 160 Questions and Answers

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What is the duration, language, and format of AdWords Fundamentals Exam

Format: Multiple choices, multiple answers

  • Length of Examination: 120 minutes
  • Passing score: 80%
  • Language: Czech, simplified Chinese, traditional Chinese, Dutch, English (UK), English (US), French, German, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Portuguese (Brazil), Russian, Slovak, Spanish, Spanish (Latin America), Thai, Turkish, and Vietnamese
  • Number of Questions: 100
Introduction to AdWords Fundamentals Exam

In general, organizations issue certifications for deserving people who have demonstrated their knowledge and competence in a system or solution. The certification of people is a way to establish a bar and create a standard to identify people who can be classified as experts in their field.

Google started with Google Advertising Professionals. He was replaced by Google AdWords certification in 2010 after making changes to the program. In 2013, the program was replaced by Google AdWords partners.

Any person or agency can subscribe to the Google AdWords partner program. To be a certified AdWords professional, a person must pass the basic exam and at least one advanced/specialized exam.

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Google adwords-fundamentals Exam Syllabus Topics:
SectionWeightObjectives
Measurement and Optimization20%- Optimization techniques for better results
- Key metrics: impressions, clicks, CTR, conversions
- Performance reports and analysis
- Conversion tracking setup
Ad Formats and Creation20%- Text ads, responsive search ads
- Writing effective ad copy
- Ad extensions and their benefits
- Landing page experience requirements
Introduction to Google Ads15%- Understanding ad ranking and Quality Score
- Google Ads ecosystem and structure
- Ad policies and compliance
- Value and benefits of online advertising
Bidding and Budgeting20%- Budget allocation and pacing
- Auction dynamics and CPC/CPM/CPA
- Manual vs automated bidding strategies
- Cost management and ROI
Account and Campaign Management25%- Campaign types and goals
- Ad group structure and organization
- Targeting: keywords, location, language, device
- Account setup and navigation
- Negative keywords and match types
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