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Exam Code: adwords-display
Exam Name: Google Display Exam Practice Test
Updated: May 29, 2026
Q & A: 221 Questions and Answers
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1. You are a consultant to John, who owns an online dog food company. You've recommended that John include his Google AdWords to some very specific placement types. In fact, you've told John that there are six different placement types he may choose from. Which of the following is NOT one of the six placement types included as part of the Google Content Network placement types?
A) Game
B) Video
C) Audio
D) Commerce
2. Bob is reviewing his Google AdWords for the Google Content Network, which has been running for the past sixty days. Bob is interested in the view-through conversion tracking. What is viewthrough conversion tracking?
A) It's the conversion rate for ads in the Google Content Network.
B) It's the number of conversions that have happened after a user saw, but didn't click, Bob's ad.
C) It's the number of conversions that have happened from a video ad.
D) It's the cost of conversions that have happened after a user saw Bob's ad online.
3. What tool is being used in the image below?
A) Wonder Wheel tool
B) Website Optimizer tool
C) Site and Category Exclusion tool
D) AdWords Editor tool
4. Holly is your client and she's selling watches through her online store. She asks if you can
configure her ad to only show up for searches in a specific location. Can you configure this setting for Holly as part of Google AdWords?
A) Yes, Google AdWords allows customers to choose language and locations for AdWords without a premium price.
B) Yes, Google AdWords does allow customers to choose language and locations for a premium price.
C) No, Google AdWords doesn't allow customers to choose geographical locations for advertise ment.
D) No, Google AdWords doesn't target language or locations.
5. Holly is reviewing her YouTube performance for her ads. She notices that in her report for her ads they all show as "1" in the average position metric. Holly finds it odd that her ads are in the first position, but that her conversions have been so low. Why do all of Holly's ads have the position metric of 1 for the YouTube average position?
A) The metric of "1" actually means she was the only person with that keyword.
B) Her keywords may be spelled uniquely and this is causing her ad to play less frequently, but to be in the top position when people search for the misspelling.
C) Her ad is not a promoted video so it will always say "1" in this metric.
D) The metric of "1" actually means that she has not been on YouTube long enough to generate an accurate recording of her average position.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B | Question # 3 Answer: A | Question # 4 Answer: A | Question # 5 Answer: C |
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