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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Doug is a Google AdWords consultant to a client who is using conversion tracking. The client's goal is to bring web visitors to his website, and to get the clients sign up for a free newsletter. The client does not sell a product or service as a result of the conversion, but only the free newsletter is offered. The client has asked Doug to calculate the return on investment, for the conversions that have been made as a result of the Google AdWords campaign. If the client is not selling a product or service, how can Doug find the return on investment?

A) Doug would need to know the value of the newsletter.
B) Doug needs to know what the final cost of the newsletter would be.
C) You can't track the ROI if there's nothing for sale as a result of the conversion.
D) Doug needs to know the product cost of the client, to find the return on investment.

2. Lynn would like to track conversions for multiple events on her website. How many conversion actions, also known as transaction types, can Lynn track with the Google AdWords conversion tracking feature?

A) 25
B) 30
C) 2
D) Unlimited

3. You are exploring Google Analytics for a website you have created. In Google Analytics, you would like to configure the dashboard's graph to look like the one in the figure below. What are the appropriate steps to create this graph measuring total visits and new visits for your website?

A) From the Dashboard, click the Graph Mode drop-down menu, choose "Multiple Metrics," and then choose Visits and % New Visits.
B) From the Dashboard, click the Graph Mode drop-down menu, choose "Multiple Metrics," and then choose Visitors and % New Visitors.
C) From the Dashboard, click the Graph Mode drop-down menu, choose "Compare Two Metrics," and then choose Visitors and % New Visitors.
D) From the Dashboard, click the Graph Mode drop-down menu, choose "Compare Two Metrics," and then choose Visits and % New Visits.

4. You are the webmaster for your organization. You have configured Google Analytics for the past year and have configured several profiles for websites you manage. You would like to participate in the Google Analytics Benchmarking Service. How many profiles in one Google Analytics account can participate in the Benchmarking Service?

A) All - all profiles must participate since the benchmarking service is set at the account level.
B) 1
C) 50
D) 10

5. Carrie is reviewing the Google AdWords concept of quality score. Which of the following statements is most accurate about the quality score of an advertisement?

A) The higher the quality score, the higher the bid for the ad position.
B) The lower the quality score, the lower the Google AdWords costs.
C) The lower the quality score, the higher the Google AdWords costs, and the better the ad position.
D) The higher the quality score, the lower the Google AdWords costs, and the better the ad position.

Solutions: