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NEW QUESTION 105
A marketer has been tasked with ensuring Northern Trail Outfitters' unsubscribe mechanisms are CAN-SPAM compliant and follow industry best practices.
Which two criteria should the marketer incorporate into campaigns to ensure compliance and align with current best practices? (Choose two.)
- A. Ensure opt-out mechanisms are operational for at least 30 days post-send.
- B. Include an unsubscribe link in the header or footer of emails.
- C. Process every individual's unsubscribe request within 14 business days.
- D. Ask the subscriber to log in to the Preference Center to confirm opt-out.
Answer: A,B
NEW QUESTION 106
Describe email design best practices. What are the 3 stages of interaction? (Choose 3)
- A. Subject line
- B. Envelope
- C. Footer
- D. Body
- E. Landing Page
Answer: B,D,E
NEW QUESTION 107
If you don't have the option for offline tactics what could you consider? (Select 3)
- A. Drive online loyalty program registration requiring email address
- B. Registration with incentive on website
- C. Promote content via social media that does not requires email registration to access
- D. Require email to create an account on website
Answer: A,B,D
NEW QUESTION 108
A marketer has been tasked with ensuring Northern Trail Outfitters' unsubscribe mechanisms are CAN-SPAM compliant and follow industry best practices.
Which two criteria should the marketer incorporate into campaigns to ensure compliance and align with current best practices?
Choose 2 answers
- A. Ask the subscriber to log in to the Preference Center to confirm opt-out.
- B. Include an unsubscribe link in the header or footer of emails.
- C. Process every individual's unsubscribe request within 14 business days.
- D. Ensure opt-out mechanisms are operational for at least 30 days post-send.
Answer: A,B
NEW QUESTION 109
The marketing manager of Northern Trail Outfitters is interested in A/B testing emails in order to increase subscriber engagement.
Which two practices should the marketing manager employ? (Choose two.)
- A. Use a large sample size.
- B. Test multiple variations concurrently.
- C. Offer a special discount for opening the email.
- D. Wait at least 24 hours before declaring a winner.
Answer: B,D
NEW QUESTION 110
Which file type delimiter is available in the Import Wizard? (Choose 3)
- A. Tab
- B. Other
- C. Comma
- D. Fixed Length
- E. Pipe
Answer: A,C,E
NEW QUESTION 111
What is the number one trend being seen in the email marketing space? (Choose 2)
- A. People like email marketing b/c they can choose what they subscribe to.
- B. Redesigning email to improve click-through rates on a mobile device.
- C. More and more people are subscribing to email marketing.
- D. Between 40-60% of consumers are reading email on their smart phones.
Answer: B,D
NEW QUESTION 112
A marketing team wants to send an email to an audience on a weekly basis. The team receives multiple files each week that need to be imported and joined to build the target audience for the email.
Which tool should be used to execute this process?
- A. Automation Studio
- B. Data Extract Activity
- C. Journey Builder
- D. Filter Activity
Answer: A
NEW QUESTION 113
An account has Subscriber Key enabled, and will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sending email campaigns.
Which two steps should the marketer take when creating the data extension? Choose 2 answers
- A. Set the column with Subscriber Key as Primary Key
- B. Relate the Email Address to Subscriber Key
- C. Set the Email address column as Primary Key
- D. In Properties, check the "Is Sendable" option
Answer: B,C
NEW QUESTION 114
The marketing team would like to send an email to an audience on a weekly basis. The team receives multiple files each week that need to be imported and joined to build the target audience for the email. Which tool is recommended to execute this process?
- A. Automation Studio
- B. Filter Activity
- C. Data Extract Activity
- D. Playbooks
Answer: C
NEW QUESTION 115
Northern Trail Outfitters (NTO) is launching a monthly newsletter for its subscribers to opt in to. NTO needs to ensure CAN-SPAM compliance.
In which two ways can they avoid emails being blocked or marked as spam? (Choose two.)
- A. Use a clear "From" name that is easily recognized.
- B. Use animated emojis in subject lines to draw the eye.
- C. Include a physical mailing address of the company.
- D. Include a "Contact Us" link in the footer.
Answer: A,C
Explanation:
Explanation
NEW QUESTION 116
A marketer is using an import activity on a nightly basis to import subscriber data into a data extension. What is a true statement about the import activity? (Choose 3)
- A. The file for an import activity can be on a desktop computer
- B. The import activity is under Subscribers in the Email Application
- C. The file for an import activity must be placed in a folder on a FTP site
- D. An import activity can be executed manually
- E. An import activity can be used in an automation created in Automation Studio
Answer: A,C,E
NEW QUESTION 117
A client leverages transactional messages to send ad-hoc order confirmations. Which type of message is most suitable in this situation?
- A. User Initiated Email
- B. Test Send
- C. Triggered Email
- D. Guided Send
Answer: C
NEW QUESTION 118
Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased its fitness tracker. Customers were automatically opted in and received three emails from NTO within one day. The onboarding series includes personalized recommendations but lacks an easy way to opt out or update preferences.
In this scenario, what best practice was achieved?
- A. Opting customers in automatically
- B. Sending multiple emails in one day
- C. Personalized recommendations
- D. Preventing customers from opting out
Answer: C
NEW QUESTION 119
A team wants to import a fife with column names that do not match the fields into a data extension.
What step is needed to align the file data to the field names in the data extension?
- A. Choose the appropriate date format.
- B. Name the new import definition.
- C. Select the delimiting character.
- D. Map the attributes in the file.
Answer: D
NEW QUESTION 120
A marketer need to test personalized content in an email prior to sending, how can the Marketer minimize the possibility of someone unsubscribing during the testing process,
- A. send to the data extension, test data extension via the send flow.
- B. Disable/deselect the option enable system generated links in the test centers.
- C. send the marketing team a link to the subscriber'spreview of the email.
- D. create the version of the email that does not include the unsubscribe link.
Answer: A
NEW QUESTION 121
Northern Trail Outfitters wants to use something other than an email address to identify subscribers.
What functionality could accommodate this?
- A. Subscriber Attributes
- B. Subscriber Key
- C. System Preferences
- D. Primary Key
Answer: B
NEW QUESTION 122
A marketer from NTO wants to share multiple assets in content builder for a campaign with another business unit in their account, how should do marketer share these assets?
- A. Create and share a folder for the assets in content builder.
- B. Switch to classic content to move the assets into the shared content folder.
- C. Move the content into a shared content folder in content builder
- D. Individually share each assets with the other business unit in content builder
Answer: A
NEW QUESTION 123
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