[2024] Marketing-Cloud-Email-Specialist by Salesforce Marketers Actual Free Exam Practice Test
Free Salesforce Marketers Marketing-Cloud-Email-Specialist Exam Question
Salesforce Certified Marketing Cloud Email Specialist Certification Exam is a valuable credential for professionals who specialize in email marketing. Salesforce Certified Marketing Cloud Email Specialist certification demonstrates your knowledge and skills in the Salesforce Marketing Cloud platform and can help you advance your career in the email marketing industry. With the right preparation and experience, candidates can successfully pass the exam and earn this sought-after certification.
NEW QUESTION # 22
NTO wants to ensure a good user experience when subscribe reach their emails, what best practice should the NTO employ
- A. Increase DPI and the file size for the images display
- B. Use one file type for all images in the email
- C. Keep total weight in 800 kb or lower.
- D. Rely on image only emails to the engage subscribes
Answer: C
NEW QUESTION # 23
When a marketer is looking to improve the deliverability of their emails what should be included in the subject line of the email?
- A. Catchy subject line
- B. Add your company's name.
- C. Incentive Program
- D. Customer's first and last name
Answer: B
NEW QUESTION # 24
Northern Trail Outfitters wants to send a personalized email to its loyalty program members. The email should include details about loyalty members' profiles, point balance, and purchase behavior. This data exists in Marketing Cloud across several data extensions.
What should a marketer use to build this level of personalization into the email?
- A. AMPscript Search Functions
- B. Personalization Strings
- C. Enhanced Dynamic Content Blocks
Answer: C
NEW QUESTION # 25
Northern Trail Outfitters (NTO) released a clever promotional video that went viral.
Subsequently, the company acquired a large number of email leads at the last trade show.
NTO wants to send a welcome email with a coupon directing recipients to its website.
Which configuration should help with limiting a spike in volume to the website?
- A. Sender Authentication Package
- B. Send Throttle
- C. Web Collect Sign-Up Form
Answer: B
Explanation:
The configuration that should help with limiting a spike in volume to the website is Send Throttle1. Send Throttle allows you to specify the number of emails to send per hour, which can help you control the traffic to your website and avoid overwhelming your server or exceeding your bandwidth limit2. By using Send Throttle, you can also improve your email deliverability and avoid being flagged as spam by ISPs that monitor sudden spikes in email volume3.
Sender Authentication Package is not the correct answer, as it does not help with limiting a spike in volume to the website. Sender Authentication Package is a feature that helps you authenticate your email sender identity and domain, which can improve your email reputation and deliverability4. However, it does not affect the rate or timing of your email sends.
Web Collect Sign-Up Form is also not the correct answer, as it does not help with limiting a spike in volume to the website. Web Collect Sign-Up Form is a feature that helps you collect email subscribers from your website, which can increase your email list size and engagement. However, it does not affect the rate or timing of your email sends. References := 1: Send Throttle - Salesforce 2: Marketing Cloud Email Specialist Certification Guide & Tips 3: Email limitations in marketing cloud - Salesforce Developer Community 4:
Sender Authentication Package - Salesforce : Web Collect Code Samples - Salesforce
NEW QUESTION # 26
Every day, Northern Trail Outfitters (NTO) adds to a data extension with purchasers of a new luxury cooler line. To give these customers a high-end purchasing experience, NTO wants to send a customized
'congratulations' email the day they are posted in the data extension, and follow up with a review request 14 days later.
Which automation solutions should be set up to accommodate this request?
- A. Automation Studio and Journey Builder
- B. Automation Studio and Path Optimizer
- C. Journey Builder and Behavioral Triggers
Answer: A
Explanation:
Explanation
Automation Studio and Journey Builder can be used to accommodate this request. Automation Studio can be used to create an automation that runs daily and injects new records from the data extension into a journey.
Journey Builder can be used to create a journey that sends a customized 'congratulations' email immediately after entry, and then waits for 14 days before sending a review request email. Journey Builder and Behavioral Triggers would not work because behavioral triggers are based on web or mobile app activity, not purchase data. Automation Studio and Path Optimizer would not work because path optimizer is used to test different paths within a journey, not different product recommendations.
NEW QUESTION # 27
Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake.
The marketing manager would like an email sent from journey as soon as the subscriber submits the form.
What should be used to enter this subscriber into a journey?
- A. Contact Event Entry Source
- B. CloudPages Entry Source
- C. API Event Entry Source
Answer: C
Explanation:
When a subscriber submits a form on a third-party vendor's web page, Salesforce Marketing Cloud provides a way to enter that subscriber into a journey through the API Event Entry Source. This entry source allows external systems to trigger a journey by making an API call to Marketing Cloud. The API Event is designed to accept data from external sources and initiate the journey, ensuring immediate response to the form submission.
References:
* Salesforce Marketing Cloud Documentation on API Event Entry Source
NEW QUESTION # 28
The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in the last 24 hours to their Enhanced FTP Export folder. The file should contain unique email addresses.
At a minimum, which activities should be configured in Automation Studio to meet their requirements?
- A. Filter, Data Extract, File Transfer
- B. SQL Query, Filter, Data Extract
- C. SQL Query, Data Extract, File Transfer
Answer: C
Explanation:
The correct answer is A because a SQL Query activity can be used to select the unique email addresses from the data extension, a Data Extract activity can be used to export the data to a CSV file, and a File Transfer activity can be used to move the file to the Enhanced FTP Export folder. A Filter activity is not needed because the SQL Query can handle the filtering logic. A File Transfer activity is required to move the file from the Safehouse to the FTP folder.
NEW QUESTION # 29
Northern Trail Outfitters (NTO) is having its annual footwear sale. NTO wants to top its revenue from last year's sale. The campaign last year was a series of emails targeting NTO customers who expressed a specific interest in footwear.
Which additional tactic should improve on NTO's targeted segmentation?
- A. Images of products that the customer has previously purchased
- B. Full-width lifestyle imagery featuring attractive people
- C. Personalized imagery influenced by subscriber preferences
- D. Content focused on winter sports items for holiday shopping
Answer: C
Explanation:
Explanation
NEW QUESTION # 30
A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account.
Which journey type is the best solution for the marketer to set up?
- A. Multi-Step Journey
- B. Transactional Send Journey
- C. Single Send Journey
Answer: B
NEW QUESTION # 31
Northern Trail Outfitters' marketing team includes the nearest store to customers in the template of its emails. This data extension only needs to be updated when store information changes, such as when a new store opens or a store closes.
How can this be achieved?
- A. Create a scheduled automation to import the file on a recurring basis with store information.
- B. Create an automation to begin when Information changes on a store object using a workflow rule.
- C. Create a file drop automation to import the file when placed on the specified directory on the Enhanced FTP.
- D. Create a file drop automation to initiate when the store's data extension is updated via import.
Answer: C
NEW QUESTION # 32
A marketing team would like to send an email to an audience on a weekly basis. the team receives multiple files each week that need to be imported and joined to build the target audience for the email. Which tool is recommended to execute this process?
- A. Filter Activity
- B. Automation Studio
- C. Journey Builder
- D. Data Extract Activity
Answer: B
NEW QUESTION # 33
Northern trail Outfitters' marketing department wants to review lastyear's holiday engagement to this year's engagement.
What should they use to access the historical engagement data?
- A. Audit Trail extract
- B. SQL activity using data views
- C. Tracking Data extract
Answer: B
Explanation:
SQL activity using data views is a method that allows marketers to access historical engagement data from Marketing Cloud. Data views are system-generated data extensions that store tracking data for various types of events, such as email sends, opens, clicks, bounces, unsubscribes, etc. Marketers can use SQL queries to join and filter data from different data views and create custom reports or segments based on historical engagement data.
NEW QUESTION # 34
After sending an initial 'welcome' email, Northern Trail Outfitters needs to configure Journey Builder to continue a customer acquisition journey after a purchase is made on its website.
Which type of activity should be used?
- A. Wait Until Event
- B. Behavioral Trigger
- C. Engagement Split
Answer: B
Explanation:
Explanation
Behavioral Trigger is the correct answer. A behavioral trigger is a type of entry source that allows you to inject contacts into a journey based on their behavior or interaction with your brand. For example, you can use a behavioral trigger to start a journey when a contact makes a purchase on your website, clicks a link in an email, or fills out a form on a landing page. You can learn more about this in the Journey Builder Basics module on Trailhead.
NEW QUESTION # 35
Northern Trail Outfitters (NTO) is troubleshooting why a triggered send isn't being delivered to the customer.
When querying the _subscribers data view, NTO notices this subscriber key exists twice, and one of them has a status of 'Held'.
What is the source of the duplicate subscriber key?
- A. Auto Suppression List
- B. Global Unsubscribe List
- C. Triggered Send Managed Lists
Answer: A
Explanation:
The Auto Suppression List in SFMC is used to automatically suppress subscribers who meet certain criteria, including those with a status of 'Held'. When a subscriber is marked as 'Held', it means that the system has detected delivery issues with that email address, such as a hard bounce. This can cause the subscriber key to appear twice in the _subscribers data view, once with the status 'Active' and once with 'Held'.
References: Salesforce Marketing Cloud Documentation on Auto Suppression Lists
NEW QUESTION # 36
Northern Trail Outfitters (NTO)notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account.
What contributes to these unsubscribe reasons?
- A. List-Unsubscribe header
- B. Profile Center Unsubscribe
- C. Universal Unsubscribe
Answer: A
Explanation:
Explanation
List-Unsubscribe header is a feature that allows subscribers to unsubscribe from an email by clicking a link in their email client. This link is added by Marketing Cloud to the email header and can trigger an unsubscribe reason related to RMM, even if RMM is not enabled in the account. [Source: Trailhead]
NEW QUESTION # 37
A marketer needs to send emails to the creative team for proofing as part of an email campaign.
Which feature should help achieve this as an automatic flow?
- A. Approval Workflow
- B. Subscriber Preview
- C. Content Builder Approvals
Answer: A
Explanation:
If you need to send emails to the creative team for proofing as part of an email campaign, you should use Approval Workflow as an automatic flow. This feature allows you to create approval rules and assign approvers for your emails before they are sent. You can also track the status of your approvals and receive notifications when they are completed or rejected. Subscriber Preview is a tool that allows you to preview how your email will look for different subscribers, but it does not send them an email. Content Builder Approvals is a feature that allows you to request feedback on your content from other users within Content Builder, but it does not send them an email either. You can learn more about this in the [Email Approval Process] module on Trailhead.
NEW QUESTION # 38
Northern Trail Outfitters (NTO) sends a hiking newsletter to an audience that has opted to receive messages about hiking. They have noticed in the last six months their open and click rates have been trending lower. NTO wants to reverse this trend.
How should they improve their engagement rates with unengaged subscribers''
- A. Request they resubscribe
- B. Send emails more frequently
- C. Send emails less frequently
- D. Remove them from the list
Answer: B
NEW QUESTION # 39
Northern Trail Outfitters (NTO) is launching a monthly newsletter for its subscribers to opt in to. NTO needs to ensure CAN-SPAM compliance.
In which two ways can they avoid emails being blocked or marked as spam? Choose 2 answers
- A. Include a "Contact Us" link in the footer.
- B. Use animated emojis in subject lines to draw the eye.
- C. Include a physical mailing address of the company.
- D. Use a clear "From" name that is easily recognized.
Answer: C,D
NEW QUESTION # 40
Northern Trail Outfitters (NTO) has a promotional email intended to be sent to only its high-value customers.
NTO wants to implement additional-guardrails to prevent sending the email to more subscribers than intended.
Which Activity should be configured in Automation Studio to help?
- A. Verification
- B. Wait
- C. Send Email
Answer: A
Explanation:
The Verification Activity in Automation Studio is used to set additional guardrails before an email send occurs. This activity helps ensure that the audience criteria meet certain conditions and prevents sending to more subscribers than intended. According to Salesforce Marketing Cloud documentation, the Verification Activity can check for audience count thresholds and prevent sending if the audience exceeds the specified limit.
NEW QUESTION # 41
A Marketer developed an email with personalized content based on 5 geographical regions; Northwest - Static Image; Southwest - Image carousel Central - No content; Northeast - Static image; Southwest - Coupon; How many dynamic content rules need to be created to accomplish this?
- A. 0
- B. 1
- C. 2
- D. 3
Answer: C
NEW QUESTION # 42
A marketer at Northern Trail Outfitters (NTO) has been tasked with growing its email subscriber audience.
Which three best practices should the marketer keep in mind while trying to acquire new email subscribers?
Choose 3 answers
- A. Set expectations on send frequency and schedule.
- B. Tell customers why they want to receive NTO emails.
- C. Ask for detailed demographic information.
- D. Automatically opt-in all new customers.
- E. Use explicit opt-in for any new web sign-ups.
Answer: A,B,E
NEW QUESTION # 43
Northern Trail Outfitters (NTO) wants to send out three emails In Automation Studio. However, NTO wants to ensure each email is fully sent before the next email begins sending.
How should the automation workflow be built to accomplish this?
- A. Add each Send Email activity to different steps in an automation.
- B. Add each Send Email activity to a single step in an automation.
- C. Include a Verification activity between each step of an automation.
Answer: B
NEW QUESTION # 44
After receiving approval from their team, a marketer scheduled a promotional email tend. After the send was scheduled arid the team was notified, they received additional feedback which called for edits to the email copy.
Where should the marketer cancel the send?
- A. Tracking tab in Journey Bulkier
- B. Pending tab in Content Builder
- C. Overview tab in email Studio
Answer: B
NEW QUESTION # 45
What happens when subscribers click the default "One-Click Unsubscribe" in an email sent to a "Public" List? (Choose 3)
- A. They will be unsubscribed from the List used for the send
- B. They will be unsubscribed from all available lists
- C. They will be removed from the data extension
- D. They can resubscribe from the Subscription Center
- E. They can choose to be unsubscribed from all lists in the Subscription Center
Answer: A,D,E
NEW QUESTION # 46
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