Salesforce MCC-201 Study Guide Archives Updated on Sep 26, 2022
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NEW QUESTION 95
An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal obligation due to the nature of their messages.
What method should be suggested in this scenario?
- A. Platform Events API
- B. Data View Export with every send
- C. Data Retrieves on the Send Object
- D. Event Notification Service
Answer: C
NEW QUESTION 96
Northern Trail Outfitters recently upgraded their preference center to allow customers to indicate which products they are interested in and to have the ability to opt up and down in send volume. They would like to configure the Delivery Options in a Journey Builder Email Activity to take these new data points into account.
Which two options could allow them to meet the requirement?
Choose 2 answers
- A. Publication List
- B. Domain Exclusion
- C. Auto-Suppression List
- D. Suppression List
Answer: A,D
NEW QUESTION 97
Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance.
What additional configuration changes should they make?
- A. Update query activities that reference the synchronized data extensions.
- B. Rename and delete sandbox synchronized data extensions before connecting.
- C. Configure Multi-Org settings to account for two production instances in Setup.
- D. Remove existing user mappings, attribute mappings, and tracking subscriptions.
Answer: A
NEW QUESTION 98
Northern Trail Outfitters and its subsidiaries use Sales Cloud and Marketing Cloud to send customers frequest email communications of new products and updates on their portfolios. They have noticed the messages and branding being sent varies greatly and would like to create a bether customer experience.
What extension product should be considered to unify the messaging and branding of these communications while still allowing personalization and timing of campaigns?
- A. Einstein Content Selection
- B. Distributed Sending
- C. Distributed Marketing
- D. Marketing Cloud Connect
Answer: B
NEW QUESTION 99
A customer plans to configure multiple business units (BU) to support the digital marketing efforts of five international offices.
Which reasons warrants this implementation? Choose 2 answers.
- A. Support non-English responses with Reply Mail Management.
- B. Localized language and display options based on location and culture.
- C. Tracking information for campaigns sent by each office.
- D. Localized physical mailing address displayed in the default email footer
Answer: B,C
NEW QUESTION 100
Northern Trail Outfitters is migrating from a legacy emailing tool to Marketing Cloud. As part of the migration, they have to go through a security review. Their data privacy team has made it clear that the data in the sandbox should never be mixed with data In production during testing cycles.
What recommendation would a consultant provide on the architecture to fulfill this requirement?
- A. Implement two separate Marketing Cloud instances.
- B. Create one or more additional business units for testing.
- C. Use Subscriber Filter per business unit to filter production from test data.
- D. Ensure test sends are done from data extensions with attribute 'Is Testing1.
Answer: A
NEW QUESTION 101
Northern Trail Outfitters has recently configured MobileConnect and wants to perform single send-outs from within MobileConnect using data extensions that contain automatically refreshed segments.
Which two fields would need to be added to enable these data extensions for sending? (Choose 2 answers)
- A. A field of Phone type containing the mobile number
- B. A field of Text type containing the country code plus mobile number
- C. A field of Locale type containing the country code
- D. A field of Locale type containing the locale code
Answer: A,D
NEW QUESTION 102
A customer wants to reports on 'Not Sent' contacts in Journey Builder.
Which method should be used?
- A. Create an Analytics Builder Discover report.
- B. Use an automation with Tracking Extract.
- C. Use the standard report 'Subscribers Not Sent to'.
- D. Query the _sent Data View for the contact's send status.
Answer: B
NEW QUESTION 103
Northern Trail Outfitters (NTO) wants to use Marketing Cloud to solicit customer service feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.
What approach would a consultant recommend?
- A. Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud.
- B. Use Automation Studio to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud.
- C. Use an Engagement Split to capture positive responses, and a Case Activity to create a new case in Service Cloud.
- D. Use an AppExchange package to create a customized API integration between Marketing Cloud and Service Cloud.
Answer: A
NEW QUESTION 104
Northern Trail Outfitters (NTO) account will be used for email communications with its clients and employees. They want to send from two different subdomains, so they have delegated e.nto.com as their SAP domain and mail.nto.com as an additional Private Domain.
Which statement describes how this will impact the account?
- A. Links within emails will be wrapped with e.nto.com, but images within Content Builder will use mail.nto.com.
- B. Links within emails will be wrapped with e.nto.com, and images within Content Builder will use e.nto.com
- C. Links within emails will be wrapped with mail.nto.com, nut images within Content Builder will use e.nto.com.
- D. Links within emails will be wrapped with the same subdomain used for the From Address within the Sender Profile.
Answer: B
NEW QUESTION 105
Northern Trail Outfitters wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis.
What could be configured to meet this request?
- A. Schedule the Contacts Counts Standard Report
- B. Configure the Contact Extract Activity in Automation Studio
- C. Query the _Subscriber Data View and Extract it weekly
- D. Query the _Contact Data View and transfer it weekly
Answer: B
NEW QUESTION 106
A customer wants to segment point of sale system data stored in Marketing Cloud with data from the Contact and Campaign objects in Salesforce.
Which two tools should be used? Choose 2 answers
- A. Synchronized Data Extensions
- B. Filter Activity
- C. Salesforce Reports
- D. SQL Query Activity
Answer: A,D
NEW QUESTION 107
Northern Trail Outfitters (NTO) maintains a blog for key outdoor enthusiast influencers to use in sharing their experiences with NTO equipment and the outdoors. NTO also sends out a weekly email newsletter, and they want to include links to the latest blog entries as part of the newsletter.
Which two solutions could pull in the RSS feed at the time of send?
Choose 2 answers
- A. AMPscript
- B. External Content
- C. Dynamic Content
- D. Personalization Strings
Answer: C,D
NEW QUESTION 108
Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database
What should they implement?
- A. Import from Salesforce Report in Automation Studio
- B. Synchronized Data Extensions with a filter
- C. All Subscribers, since these are synchronized in real time
- D. Event Data from the Entry Event in Journey Builder
Answer: B
NEW QUESTION 109
A customer wants to send an email from Sales Cloud on behalf of the record owner.
How should the consultant meet this requirement?
Choose 2 answers
- A. Use a custom Delivery Profile.
- B. Use a custom Send Classification.
- C. Use the Organization-Wide Email address.
- D. Use the Send From Record Owner option
Answer: B,D
NEW QUESTION 110
A customer wants Sales Cloud users to create and send Marketing Cloud emails.
Which two recommendations should the consultant make? Choose 2 answers
- A. Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.
- B. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.
- C. The consultant should enable deep linking in the Marketing Cloud Connect configuration.
- D. The consultant should enable the Create Email feature on the user Profile in Sales Cloud.
Answer: B,C
NEW QUESTION 111
Northern Trail Outfitters (NTO) is running a campaign for a brand new type of footwear inside Journey Builder. The entry event: Prevents contacts from entering the journey if "shoes" is not selected in their preferences.
Is based on a data extension which has Email Address as Primary Key.
A few weeks after launching the campaign, NTO's data analyst noticed a reduced email volume and that some contacts inside the data extension updated their preferences after the launch of the campaign. Even with the entry event being triggered every day, those contacts are not receiving the welcome emails.
What could be the reason?
- A. The contact fell below the High Water Mark.
- B. Their account has deliverability issues.
- C. The preference center is too precise.
- D. The entry event is triggered too often.
Answer: A
NEW QUESTION 112
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MCC-201 Questions Prepare with Learning Information: https://www.pass4cram.com/MCC-201_free-download.html
Practice Material for MCC-201 Exam Question Preparation: https://drive.google.com/open?id=1NaH4HBwr0bPn-WqC1FBuHULyqzMmx82K