How to Prepare For Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam

Preparation Guide for Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam

Introduction

Salesforce.com, Inc., based in San Francisco, California, is an American cloud-based software corporation. It offers customer relationship management (CRM) services and also sells a complimentary package of customer support, marketing automation, analytics, and technology development-focused business applications.

Salesforce is a solution for customer relationship management that brings together businesses and clients. It's an integrated CRM platform that offers a single, shared view of every client to all the departments, including marketing, sales, commerce, and operation. All certifications are built in such a way that they can confirm any candidate who can demonstrate their skill set in a certain technology. Salesforce has developed many such certification programs.

Salesforce Platform Pardot-Specialist Exam is the replacement assessment for the Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam. The Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam was retired in September 2015. The Salesforce Platform Pardot-Specialist Exam is customized for professionals who want to validate their expertise in developing, creating, and implementing custom apps using the Salesforce Platform's declarative customization capabilities. It also tests the working knowledge of candidates to design custom apps for the data model, user interface, business logic, and security, configure mobile applications, report design, and dashboard.

This exam guide is intended to help you determine whether you can complete the Salesforce Platform Pardot-Specialist exam successfully. This guide includes pardot-specialist exam dumps, recommended preparation and pardot-specialist practice exams, and a full list of exam targets, all with the intention of helping you obtain a passing grade. In order to increase your chances of passing the test, Salesforce strongly recommends a mix of on-the-job experience, course attendance, and self-study.

Reference: https://trailhead.salesforce.com/help?article=Salesforce-Certified-Pardot-Specialist-Exam-Guide

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What is the duration, language, and format of Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam

• Language of Exam: English
• Number of Questions: 60
• Duration of Exam: 90 minutes
• Type of Questions: multiple-choice/multiple-select questions + unscored questions
• Passing score: 72%

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Topics of Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam

The Salesforce pardot-specialist exam measures the expertise and skills of an applicant relevant to the goals below. An applicant should have hands-on experience on the Lightning Platform designing custom applications and have demonstrated the application of all the below features/functions. The syllabus for the pardot-specialist exam dumps is listed below in detail of each section and their topics:

Visitors and Prospects: 8%

• Given a scenario, apply the appropriate plan of action using Prospect Audits.
• Describe the relationship between visitors and prospects.

Administration: 11%

• Explain the relationship between Pardot and Salesforce.
• Illustrate how to create, edit, and map fields.
• Describe the capabilities of the Pardot Recycle Bin.

Pardot Forms, Form Handlers, and Landing Pages: 20%

• Given a scenario, identify the capabilities, use cases, and interpret metrics of Pardot forms.
• Identify the capabilities, use cases, and interpret reporting metrics for landing pages.

Lead Management: 24%

• Define the capabilities of a segmentation rule.
• Explain what a Grade measures and how grading is managed.
• Define the capabilities of a complete action.
• Distinguish between the capabilities of, use cases for, and how to create different types of lists.
• Explain what a Score measures and how scoring is managed.
• Identify the capabilities and use cases of custom redirects.
• Explain the components and use cases of an automation rule.
• Define the capabilities of page actions.

Email Marketing: 20%

• Distinguish between the metrics collected in Pardot email reporting.
• Given a scenario, identify the capabilities and use cases for email.
• Distinguish between an Email and an Email Template.

Engagement Studio: 17%

• Distinguish between the components of an engagement program.
• Explain the process of updating an engagement program including its assets.

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How to study the Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam

As preparation for this exam, Salesforce recommends a combination of hands-on experience within the platform, training course completion, and self-study of the areas listed in the Exam Outline section of this exam guide.

To continue developing your Salesforce skillset, visit Trailhead Academy to enroll in expert-led courses.

The courses recommended for this exam include:

Essentials of Pardot Lightning App for Digital Marketers (PDX101)

Besides, Salesforce recommends self-study by reviewing online Documentation, White Papers, and User Guides. Search for the topics listed in the Exam Outline section of this guide and study the information related to those topics. Documentation can be accessed through the Pardot Knowledge Base here. White Papers and topical blog posts can be accessed here.