The Northern Trail Outfitters (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort.
Which three items will Validate check in an email message?
Choose 3 answers

• A. Grammar and spelling in the email text is correct.
• B. Correct syntax is used on any AMPScript in the email's code.
• C. Each content area specified in a dynamic content rule exists.
• D. Words or phrases used may trigger spam filters.
• E. Personalization strings map to attributes or data extension fields

A Marketing Cloud admin wants to automatically unsubscribe customers who respond to marketing emails asking to be removed from the mailing list.
Which two steps should the admin take to enable this functionality?
Choose 2 answers

• A. Select Unsubscribe Manual requests in Reply Mail Management
• B. Verify Reply Mail Management has been enabled in the account
• C. Ensure a Custom response is enabled for Automated Response in Reply mail Management
• D. Select Delete Auto-Replies and Out-of-Office mail Management

A Marketing Cloud Administrator noticed a File Drop Automation has been falling on the Import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds what should the admin do to fix the issue?

• A. Make sure the team has a date stamp to avoid duplication
• B. Make sure the files are placed in the correct subfolder within the SFTP
• C. use %%FILENAME_FROM_TRIGGER%% in the Import File Activity
• D. Use the exact file name used for the trigger in the Import File Activity

(NTO) wants to use complex criteria to identify subscribers for a special promotional email. Especially they want to target subscribers who opened or engaged with an email within the last 30 days and live within 10 miles of an NTO store.
What should NTO do to create this audience?

• A. SQL Queries
• B. Measures
• C. Data Filters
• D. Journey

A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female. Which method should a consultant recommended to ensure content is displayed properly within the email.

• A. AMP script lookup Rows functions
• B. A/B Test content type
• C. Dynamic Content Wizard
• D. AMP script conditional against the Gender field