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Salesforce MC-201 : Salesforce Certified Marketing Cloud Account Engagement Specialist
Exam Code: MC-201
Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
Updated: Sep 18, 2026
Q & A: 306 Questions and Answers
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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Reporting and Analytics | 8% | - Conversion and engagement metrics - Campaign and lifecycle reporting - Dashboard interpretation |
| Administration | 11% | - Recycle Bin capabilities - Relationship between Account Engagement and Salesforce - Field creation, editing and mapping |
| Email Marketing | 20% | - Email reporting metrics - Difference between Emails and Email Templates - Email capabilities and use cases |
| Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of landing pages - Capabilities, use cases and metrics of forms |
| Engagement Studio | 17% | - Updating engagement programs and assets - Components of engagement programs |
| Lead Management | 24% | - Segmentation rules - Automation rules: components and use cases - Lists: types, capabilities and creation - Custom redirects: capabilities and use cases - Completion actions - Page actions - Scoring and grading: definition and management |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Question #1
What editions of Salesforce can sync with Marketing Cloud Account Engagement?
- A. Professional Edition and higher
- B. Enterprise Edition and lower
- C. Standard Edition and higher
Correct Answer: A 🗳️
Explanation: Only visible for Pass4cram members. You can sign-up / login (it's free).
Question #2
What HML merge field should be included in an email to allow prospects to manage their email preferences?
- A. {{Unsubscribe}} or {{Opt_Out}}
- B. {{OptOut}} or [{EmailPreferenceCenter}}
- C. {{Unsubscribe}} or {{EmailPreferenceCenter}}
- D. {{OptOut}} or {{ReportSpam}}
Correct Answer: B 🗳️
Explanation: Only visible for Pass4cram members. You can sign-up / login (it's free).
Question #3
Which is NOT a way to assign a custom role to a user?
- A. Add a user to a Custom Role directly from their User Record.
- B. Assign new users to a previously created Custom Roles during the import process.
- C. Add a batch of existing users to a Custom Role using table actions
- D. Edit an existing Default Role, and it will automatically convert to a Custom Role.
Correct Answer: A 🗳️
Explanation: Only visible for Pass4cram members. You can sign-up / login (it's free).
Question #4
What is tracked by the custom email links generated by Marketing Cloud Account Engagement?
- A. Unsubscribe
- B. Email opens
- C. Page visits
- D. Link clicks
- E. Form completions
Correct Answer: B,C,D 🗳️
Explanation: Only visible for Pass4cram members. You can sign-up / login (it's free).
Question #5
A user wants to increase a prospect's score an additional five points every time a specific form is completed. The score increase should occur upon form submission.
What automation tool should be used to accomplish this?
- A. Custom redirect
- B. Completion action
- C. Engagement studio
- D. Segmentation rule
Correct Answer: B 🗳️
Explanation: Only visible for Pass4cram members. You can sign-up / login (it's free).
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