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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. What editions of Salesforce can sync with Marketing Cloud Account Engagement?

A) Professional Edition and higher
B) Enterprise Edition and lower
C) Standard Edition and higher

2. What HML merge field should be included in an email to allow prospects to manage their email preferences?

A) {{Unsubscribe}} or {{Opt_Out}}
B) {{OptOut}} or [{EmailPreferenceCenter}}
C) {{Unsubscribe}} or {{EmailPreferenceCenter}}
D) {{OptOut}} or {{ReportSpam}}

3. Which is NOT a way to assign a custom role to a user?

A) Add a user to a Custom Role directly from their User Record.
B) Assign new users to a previously created Custom Roles during the import process.
C) Add a batch of existing users to a Custom Role using table actions
D) Edit an existing Default Role, and it will automatically convert to a Custom Role.

4. What is tracked by the custom email links generated by Marketing Cloud Account Engagement?

A) Unsubscribe
B) Email opens
C) Page visits
D) Link clicks
E) Form completions

5. A user wants to increase a prospect's score an additional five points every time a specific form is completed. The score increase should occur upon form submission.
What automation tool should be used to accomplish this?

A) Custom redirect
B) Completion action
C) Engagement studio
D) Segmentation rule

Solutions: