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IBM M2040-642 Exam Syllabus Topics:

IBM ICS Social Software Sales Mastery Test v2 Sample Questions:

Question 1

If two companies have the same social business goals (like getting closer to their customers) their strategies can be quite different due to their _________. Remember, ____________ eats strategy for lunch!

A. CEO
B. Culture
C. Stock price
D. Location

Question 2

Successful Social Businesses use which tool to be more nimble in discovering trends, predicting outcomes, and providing insight into consumer behavior patterns?

A. Social Analytics
B. Telemarketing surveys
C. Online Forms
D. eCommerce checkout carts

Question 3

What is one of the goals when first meeting with customers?

A. Provoke your customer to thought and action as to how Social Business is changing how we work.
B. Determine how much budget they have
C. Deliver high-pressure sales tactics to close the deal
D. Ask them which products they are going to buy today

Question 4

Three key attributes to focus on for designing for reputation and risk management are: have a plan, be proactive and fast, and __________________.

A. be transparent with two-way dialog
B. do not respond to negative statements in social media sites
C. limit access to social media site by employees and partners
D. ensure that strategies are pushed down into the organization

Question 5

Which product line represents the front-end and people-focused area of IBM's Social Business platform?

A. IBM Collaboration Solutions
B. IBM eCommerce
C. IBM WebSphere
D. IBM Cognos

Solutions: