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Exam Code: MB2-720
Exam Name: Functional Application in Microsoft Dynamics Marketing
Updated: Sep 06, 2026
Q & A: 90 Questions and Answers
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Marketing Campaign Management | 20% | - Campaign creation and execution
|
| Topic 2: Analytics and Reporting | 10% | - Marketing performance analysis
|
| Topic 3: Integration with Microsoft Dynamics CRM | 10% | - Data integration and synchronization
|
| Topic 4: Manage Leads and Segmentation | 20% | - Lead management lifecycle
|
| Topic 5: Email Marketing and Customer Journeys | 20% | - Email marketing execution
|
| Topic 6: Configure Microsoft Dynamics Marketing | 20% | - System configuration and setup
|
Question 1
Which statement about reviewing and approving routed items is true?
A. Approvers can update their comments for items that have completed the approval process.
B. Approvers can provide comments for an item until the approval process is complete.
C. Approvers can provide comments and select the status for an item only once.
D. Approvers can provide comments for an item until another approver provides comments
for that item.
Question 2
What is the effect of changing the Interval value on a media plan?
A. It sets up the basic format of the media plan for data entry.
B. It changes the available start dates and end dates.
C. It changes the display of the analytical data.
D. It changes the available calendar options.
Question 3
You create an approval request from a template.
What happens to the approval request status after all the approvers respond to the request?
A. It changes to Reviewed by All.
B. it remains the same until manually updated by the requester.
C. It changes to Completed
D. It changes to In Process unless an approver previously set the status.
Question 4
How many market segments can a market be segmented into?
A. an unlimited number
B. a maximum of one per media outlet
C. a maximum of one per media type
D. a maximum of one per demographic, psychographic, and geographic characteristic
Question 5
You create a contact in Microsoft Dynamics Marketing and assign the contact to the Marketing group.
Which two actions can you take with the contact? Each correct answer presents a complete solution.
A. Add the contact to the Vendor group.
B. Add the contact to the Client group.
C. Change the contact group to Vendor.
D. Change the contact group to Client.
Solutions:
| Question 1 Answer: D | Question 2 Answer: C | Question 3 Answer: C | Question 4 Answer: C | Question 5 Answer: A,D |
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