Microsoft MB2-720 : Functional Application in Microsoft Dynamics Marketing

Pass MB2-720 Exam Cram

Exam Code: MB2-720

Exam Name: Functional Application in Microsoft Dynamics Marketing

Updated: Sep 06, 2026

Q & A: 90 Questions and Answers

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Microsoft MB2-720 Exam Syllabus Topics:
SectionWeightObjectives
Topic 1: Marketing Campaign Management20%- Campaign creation and execution
  • 1. Campaign planning and setup
    • 2. Campaign tracking and monitoring
      Topic 2: Analytics and Reporting10%- Marketing performance analysis
      • 1. Reporting dashboards
        • 2. Campaign analytics and KPIs
          Topic 3: Integration with Microsoft Dynamics CRM10%- Data integration and synchronization
          • 1. CRM data sharing
            • 2. System interoperability
              Topic 4: Manage Leads and Segmentation20%- Lead management lifecycle
              • 1. Lead creation and scoring
                • 2. Segmentation and targeting
                  Topic 5: Email Marketing and Customer Journeys20%- Email marketing execution
                  • 1. Email templates and personalization
                    • 2. Customer journey automation
                      Topic 6: Configure Microsoft Dynamics Marketing20%- System configuration and setup
                      • 1. User and security configuration
                        • 2. Marketing application settings
                          Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:

                          Question 1

                          Which statement about reviewing and approving routed items is true?

                          A. Approvers can update their comments for items that have completed the approval process.
                          B. Approvers can provide comments for an item until the approval process is complete.
                          C. Approvers can provide comments and select the status for an item only once.
                          D. Approvers can provide comments for an item until another approver provides comments
                          for that item.


                          Question 2

                          What is the effect of changing the Interval value on a media plan?

                          A. It sets up the basic format of the media plan for data entry.
                          B. It changes the available start dates and end dates.
                          C. It changes the display of the analytical data.
                          D. It changes the available calendar options.


                          Question 3

                          You create an approval request from a template.
                          What happens to the approval request status after all the approvers respond to the request?

                          A. It changes to Reviewed by All.
                          B. it remains the same until manually updated by the requester.
                          C. It changes to Completed
                          D. It changes to In Process unless an approver previously set the status.


                          Question 4

                          How many market segments can a market be segmented into?

                          A. an unlimited number
                          B. a maximum of one per media outlet
                          C. a maximum of one per media type
                          D. a maximum of one per demographic, psychographic, and geographic characteristic


                          Question 5

                          You create a contact in Microsoft Dynamics Marketing and assign the contact to the Marketing group.
                          Which two actions can you take with the contact? Each correct answer presents a complete solution.

                          A. Add the contact to the Vendor group.
                          B. Add the contact to the Client group.
                          C. Change the contact group to Vendor.
                          D. Change the contact group to Client.


                          Solutions:

                          Question 1
                          Answer: D
                          Question 2
                          Answer: C
                          Question 3
                          Answer: C
                          Question 4
                          Answer: C
                          Question 5
                          Answer: A,D

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