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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. Which statement best describes the relationship between space and assortment in retail planning?

A) Space always comes first and assortment is chosen to fill it exactly.
B) Assortment always comes first and space is adjusted afterward.
C) The amount of available space can limit assortment and assortment choices can influence how space is allocated.
D) Space planning decisions are made independently of assortment planning.

2. What are the three steps of Rolfe's Reflective Model for storytelling?

A) 'What?', 'So What?', and 'Now What?'
B) 'Why?', 'How?', and 'What Next?'
C) 'What If?', 'Why Not?', and 'What's Next?'
D) 'Who?', 'What Happened?', and 'What Now?'

3. The simplest form of regression analysis is _____, where the relationship between variables is modeled as a straight line.

A) Polynomial Regression
B) Decision Tree Regression
C) Linear Regression
D) Quantile Regression

4. Which phase of analytics uses past data and models to estimate what's likely to happen next?

A) Prescriptive
B) Generative
C) Predictive
D) Descriptive

5. The Shelf Space section of the health assessment reveals that a growing segment has a 65 Index in Dollars per Linear Feet versus the category average. What is the right insight?

A) Not enough information to gather an insight
B) Increase linear shelf space for this segment
C) Consider increasing the linear footage in this segment by analyzing the category's shelf space to find areas for additional space
D) Reduce linear shelf space for this segment

Solutions: