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Salesforce Media Cloud Accredited Professional Sample Questions:

1. A client is looking to adopt a new CRM solution to sell advertising products, starting with their Digital Content line of business. They sell standard digital ad products (digital banners, video inserts).
Using Media Cloud Advertising Sales Management (ASM), what is the most efficient approach for modeling these products?

A) Configure a product using Product Designer and associate the product to an Ad Space Specification.
B) Create a new Salesforce object for the Digital Ad Products specifications, link that object to the Product2 object, and configure the required products using the Product page layout.
C) Create the required characteristics of the products in the Product object and configure the required products using the Product page layout.
D) Configure an OmniScript that will retrieve the products from Google Ad Manager and will be used in sales processes.

2. A publisher wants to create a media plan that includes linear ads for a specific TV program.
Which object should a Consultant use to define this TV program in Media Cloud?

A) Ad Creative
B) Ad Space Specification
C) Media Channel
D) Media Plan Placement

3. Cloud Kicks has been using Media Cloud for the last three months and now wants to send order data over to the Google Ad Management platform.
What does a Consultant need to create in Salesforce to specify the callout URL?

A) Connected App
B) Auth. Provider
C) Custom Metadata
D) Named Credential

4. Which two features should a Consultant keep in mind when proposing the use of JSON-based mapping over Object-based mapping for Contract templates?
Choose 2 answers

A) Documents cannot display attribute data unless the Custom section in the document template is used.
B) JSON-mapping allows for filtering individual line items or repeatable content items to display in a document, but Object-based mapping does not.
C) The data to extract and merge into the template must exist in standard objects.
D) The Consultant can use the item section for any type of item list, not only for line items.
E) Only Contract, Opportunity, Order, and Quote objects are supported when mapping fields in JSON-based mapping.

5. A Consultant is asked to help design a solution which could aid a company in expanding their reach into the small and medium business (SMB) segment. This has traditionally been a challenge for a company in the direct-sales channel because the small and medium business greatly outnumber the Sales team.
What should the Consultant do in the design to allow for Advertiser/Agency to self-service their media plans?

A) Set up Web-to-Lead and have the Advertiser/Agency submit their media plan through a website so the Sales team can later take ownership of the record and follow up to finalize the media plan.
B) Leverage the Advertising Sales Management Self-Care feature so that approved Advertiser/Agency can access an Experience Cloud portal where they can create and track their media plans.
C) Set up a public user, which anyone can use to create their own media plan, and provide their company information in the record detail.
D) Build an Experience Cloud with the Customer Service template for the Advertiser to navigate the product catalog and configure the products in the site.

Solutions: