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Salesforce AP-214 Exam Syllabus Topics:

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. Which three are fields in the Mobileconnect Demographics table?
Choose 3 answers

A) Channel
B) Last Name
C) Email
D) Region
E) City

2. You are getting an error while trying to make an inbox message as inactive. What could be the possible reason.

A) The message has already been sent. (once started to send cannot mark as inactive)
B) The message is already scheduled/active
C) Some automation activity is using the inbox message

3. What are three Einstein Vision classifiers in Social Studio Analyze?
Choose 3 answers

A) Facial Expressions
B) Logos
C) Scenes
D) Finger prints
E) Food

4. What three statements are true regao1krec; Einstein Engagement Frequency (EEF)?
Choose3 answers

A) EEF helps marketers determine the datanumber of emails to send to individual subscribers of an organization, reducing the unsubscribesthat result from email fatigue.
B) Salesforce trains eachcustomer's model using only thatcustomer's data.
C) EEF analyzes 360 days of historical data to determine the right frequency of communication.
D) EEFuses only commercial send data.Transactional sends are not considered in modeling.
E) EEFfrequency analyzes 180 days of historical data to determine the right frequency of communication.

5. Events and journeys have a close relationship. When a contact takes action with a marketing message or system, Marketing Cloud creates an event instance with associated properties.
Which are three methods in which Entry Events initiate journeys in Journey Builder?

A) Status change through contact deletion operation
B) Data-modifications to a contact's profile information
C) Changes to a contact's attributes
D) Contact actions in response to marketing messages
E) Data retention policies

Solutions: